The Course Course

THE proven system for creating and launching a profitable online course in 3 weeks or less.

What if you could launch your course in the span of just three weeks?

Or, let me rephrase that:

What if, in just under a month,
you could add an asset to your business that continues to grow your business long after you have created it?

...An asset that grows your income, your impact, your prestige, and above all, your FREEDOM.

If you want
that reality to be your reality, I’ve got something for you:

After creating and growing a multi-million dollar online course company, I’ve packaged everything I know into one program so that you can get your course out of your head and into the world... 

Where it belongs.

This is the low-tech, stress-free, BS-free approach to course creation and launching.

(And it works.)

This is The Course Course.


I know, like you probably know, that the online course industry is kind of a big deal.

Generating over $150 billion annually, the proof is in the numbers: 
people like learning through online courses.


While $150 billion is a big number, most courses out there flop and fail. So, only a few people get a big slice of that pie.

There are far too many people out there making online courses for the wrong reasons or the wrong audiences while using the wrong strategies.


Inside The
Course Course you'll get exactly what you need to create a course that doesn't just serve your business, but your students, too.

And you'll do it faster, more successfully, and more profitably.

Packaging your skills, systems, or strategies and sharing those things with the people who need them most...
Receiving daily emails from students thanking you for giving of your knowledge and expertise so that they may have a better business or a better life (or both)...
Seeing the results of your efforts in your bank account and in the way you’re able to bless your family.
So who made this thing?
Hi, I'm Courtney Foster-Donahue, creator of The Course Course!

I'm a business and marketing expert, as well as a 4-time entrepreneur.

And, oh yes! I've also created a few courses in my day. 😉

Using what I've learned after building a multi-million dollar online course company and going from 0 to 7 figures in 18 months, I've packaged my exact step-by-step system, and now I'm sharing that with you, inside The Course Course.

With plug-and-play templates, fill-in-the-blank workbooks, swipe files, and a proven, step-by-step system, I've got you covered.

Heck, even if you don't have a crystal clear course idea, I can help you with that, too!

Your online course is within reach.

Let me help you get even closer.

Over $100K in her first course launch!

Over $70K from one course in 5 months!

Who is The Course Course for?

Coaches + Consultants

If you're tired of being limited by how much room you have in your calendar, a great way to scale what you're already doing as a coach or consultant is to create a course! In this way, a course could be a profitable stream of revenue, or even a prerequisite that your clients go through before working with you one on one. A course gives you a limitless capacity to scale!

Biz Beginners

Want to get your new business off on the right foot? Having an online course is especially wise for 21st century business owners. With a scalable stream of revenue like a course, you'll have a more sustainable and profitable business from the beginning! What we hear from our students is this: "I wish I'd had The Course Course when I was first getting started because I would've saved way more time and made way more money."

Course Creators

Already have a course out in the world? Great! Many of our students are established course creators, yet they still get a TON of value from TCC because they get access to our exclusive Tiny Launch Method and Sprint Sales Method. That means more sales, higher conversion rates, and less money being left on the table. Imagine how much more successful your course could be when you have access to the playbook of a multimillion dollar online course company?

$4K and 40+ students...

in 4 days!

From underpriced course...

to high ticket offer.

With The Course Course:

More progress in 4 days...

than in 2 years.

What's different about the The Course Course?

In the video below, I map out exactly how to grow your course to 7 figures in 18 months using my proprietary marketing system.


 Maybe you always wanted to create a course but never knew where to get started.

Maybe you have an idea but you don’t know how that could translate into an online course.

Maybe you find yourself getting stuck in analysis-paralysis.

Maybe the tech overwhelms you.

Maybe you think online courses are only profitable in the health or wealth categories.

Maybe you think you'll never be able to find enough people to buy your course to make it all worth your while.

Maybe you hear words like launch, evergreen, membership plug-in, gamification, dripped content, sales page, module, upsell, downsell, conversion rate...

...and think you’ll never catch up to the learning curve.

None of those should be—or need to be—reasons to not create an online course.

BUT if you are stuck on where to start…

Or better yet, you want to learn the best strategies out there to turn your idea into a powerful and profitable asset for business...

The Course Course is for you. 

What's inside:

Once you join, you are free to go through the course in your own time and in your own way since you have lifetime access.

That means that in just three short weeks, you can have that course finished and on its feet (and growing your business!).

Here's what our system entails:

Module 1: Course Mapping

In Phase 1, we hit the ground running and begin mapping out your course content. We'll walk you through our 3 Es Diagram that will help you come up with the best course idea for your individual strengths and skills; then we help you refine that idea and craft a Cinderella Statement; and finally, we help you to refine your course using our 4M Framework as well as our acclaimed naming workshop, "The Gossip Test."

Best of all, you'll get our students' favorite, the Freemapping Method — the exact process we use (and our students use) to quickly turn your ideas into course content, even if you feel stuck, overwhelmed, or under-qualified to teach what you want to teach.

Module 2: Prep the offer

Inside Module 2, you'll learn how to price your course for profit and build your offer using our Diamond Offer calculator. This is perfect if you struggle with pricing, and the calculator takes the guesswork out of what you should charge for your market so you can price your course with confidence!

Module 3: The Tiny Launch

After you plan your course content and price your course, you're ready to launch it — and we start with a method we've developed called the Tiny Launch. This low-pressure, low-risk, low-stress, low-tech, and low (or no) overhead is the perfect way to get your first sales, even if you have no audience yet. This strategy doesn't require any expensive tech or ads; instead you'll using our organic strategies and network to get your course created — you'll actually get paid to create your course in less than two weeks!

Module 4: Course creation

After you get your first students enrolled through your tiny Launch, it's time to create your course content. In module 4, we'll walk through a series of easy tech tutorials to help you create everything from slideshows to screenshares to fillable PDFS — whatever form you choose for your course to take (and if you're not sure, we help you decide that, too!). Even if tech is a challenge for you, we'll simplify things for you — this can be the easy part. ;-)

Module 5: The Copy Converter

Module 5 is worth more than the total cost of The Course Course alone, but we've squeezed it in anyway. 😉 In the words of our students, Module 5 is "mind-blowing" and "face-meltingly awesome," and we have to agree with them.

Inside, you'll be introduced to our proprietary Sprint Sales System, a framework for quickly and easily creating a high-converting sales funnel, even if you have no marketing or sales experience.

You'll also get our very own Copy Converter, a digital tool that will help you create ALL of the copy for ALL of your launch assets — your webinar, sales page, e-mails, and social media posts — in less than two hours (seriously!).

We can't put into words how incredible the Copy Converter is, so don't take our word for it — check out our student testimonials below!

Module 6: Launch assets

After the work of the previous three phases, you're almost ready to launch your course!

Enter: Module 6. Inside this part of The Course Course, we'll walk you through the easy-peasy tech tutorials you need to create all of your launch assets as well as your course content and put together your high-converting sales funnel.

If you struggle with tech or aren't sure how to navigate this aspect of course creation, trust me here:

With what you'll learn in Module 6, you'll see this is actually the easy part. You'll breeze through the tech side of things and create all of your launch assets fast.

Module 7: The Webinar

In Module 7, you'll get everything you need to fill up your webinar using our Webinar Fill-up Formula. You'll also give you a set of promo strategies, templates, and trackers to boost your efforts, then you'll get access to our unique webinar confidence training, "Present + Profit," where we share our post-it strategy that works for anyone, whether they have public speaking or sales experience or not!

Module 8: The Launch

With your course ready and your sales funnel built, it's time to launch your course! All of the work you've done in the previous modules comes together here through easy-to-implement tools like our Open Cart checklist, Close Cart checklist, and Student Success strategies, so you have what you need to have a successful first launch and fill your course with students who are ready to work with you and willing to invest in your course.

Then we wrap things up with the Launch Retrospect, a simple exercise that allows you to accurately measure the success of your launch so you know what worked, what didn't, and what you can improve moving forward. Finally, we help you choose your next steps, whether that's launching again... or automating your sales by building an evergreen course funnel.

More praise from our students...
The Course Course includes...

8 modules of learning
Private support group with daily coaching
Fillable workbooks and worksheets
Unlimited updates to course content
Lifetime access to the course and community
Bonus courses and trainings
But about the group...
The Course Course Club ($2,000 value) is one of the best parts (and well worth the cost of the entire program).

Housed inside a Facebook group, The Course Course Club is a great resource for support and solidarity (not to mention daily coaching and accountability from me).

Some course creators jump ship after a course launches — not me. I keep showing up and providing tips, guidance, and strategies—whenever needed.

That means that as you build your course, you don't have to go it alone. I'll be there, as well as your other fellow course creators!
Stuck on a course idea? Need help validating your plan? Struggling with teaching a certain concept or selling your course?
No fear. I'll be here! (Inside The Course Course Club.)
Lifetime Access

Don't navigate those murky course creation waters alone! You've got The Course Course, and it's not going anywhere.

Yes, regardless of when you decide to start—whether next week, next month, or next year -- you get lifetime access to the content.

I don't nickel and dime you with monthly membership fees or update fees.

No catch. No strings attached.

Lifetime access to the content and group are just part of the one-time investment you make when you enroll in The
Course Course.
Praise for The Copy Converter™—The real M.V.P. inside The Course Course:

Now you might be reading this and thinking:

"What if I don't have an audience? What if I barely have a business?"

While I have a seven-figure business now, that is far from how things got started.

When I launched my first course I had maybe ten people on my mailing list. I had next to no followers on any social media platforms. Basically, I was a digital nobody.

But I had some skills, I had some strategies, and I had some things I wanted to share.

Now, about two years later, I have a collective audience of over 40,000 people, and I've grossed over $2 million in course sales.

Inside The Course Course, I share with you exactly what I have done to accomplish all of that in a relatively short amount of time. 

Better still, I'm sharing the same system that hundreds of students of mine have used to grow their audience from zero to thousands (while having super successful, profitable launches, too!).

From nearly bankrupt...

to making bank.

Making sales...

even with a tiny audience!

Making sales... even before you launch your course!

From 0 followers...

to 2,000+ leads for her course!

Frequently Asked Questions:

When does The Course Course start? How long do I have access? And how much time should I budget to go through this?

When you join The Course Course, you'll get lifetime access, so you can start whenever you wish, whether that's today, tomorrow, next week, or even next year (though we hope you start sooner rather than later!). It's a self-paced program so you can go as fast or as slow as you wish, though most of our students budget about an hour a day, about four or five days a week, and they get their course launched within 2-4 weeks. Above all, however long it takes, once you create your course, you've added an asset to your business that will grow your business long after you've created it. Sweet!

Will I get help directly from Courtney? Is there coaching or a community where I'll get support as I work through the program and launch my course?

Yes! As you create and launch your course using the systems and strategies inside The Course Course, you’ll get help directly from me (Courtney) inside our students’ only support group. Inside the group, you'll receive support from me as well as our team, answering questions daily, giving feedback, doing sales page and content audits, even helping with your copy and marketing. You’ll find unparalleled support inside our student community.

What if I already have Pocket Products™ — will The Course Course be a waste of my time? Is there a lot of overlap?

Pocket Products™ and The Course Course are very different in their size, scope, and goals, and there’s no overlap with the two programs. Quite the contrary, we consider Pocket Products™ the first step while The Course Course is the next step. That said, many of our Pocket Products™ students choose to join The Course Course shortly after joining Pocket Products™ because they get unparalleled support inside our student group and get the feedback they need to move faster.

What are the additional costs associated with implementing what Courtney teaches in The Course Course? What tech or platforms will I also need to invest in?

One of the best things about online courses is that the overhead can be very low or even nonexistent. When I created my first online course, I had no budget, so I used free platforms and resources to get started and only incorporated organic marketing strategies (no ads) at first. We always encourage our students to keep their overhead as low as they can for as long as they can, so we’ve put together a collection of recommended resources for getting your course created and launched, for a variety of budgets – even no budget. We cover all of this inside The Course Course.

Will I learn how to use Facebook ads inside The Course Course?

While Facebook ads are not essential to effectively promote and sell your online course, we also provide Facebook ads tutorials if you do choose to amplify your reach and do Facebook (and Instagram) advertising. However, you'll also get plenty of organic marketing strategies that are very effective for promoting and selling online courses (these strategies are some of our favorite features of The Course Course!).

What if I have no audience, no budget, and I'm starting from zero? Will The Course Course help me build my audience and sell my course, even if I'm starting from scratch?

No problem! When I sold my first course, I didn't have an audience or a budget either – I was definitely starting from zero. The good news is you don't need an existing audience to create a course and sell it profitably (that's not a Catch-22!). We walk you through all of the strategies you need to not just create and sell your course, but also to grow your list and your audience, generate leads for your course, and fill your course with students. Truly, you do not need an existing audience to make this work. We've got you covered, regardless of your audience size!

I'm struggling with coming up with a course idea that's unique and will stand out from the crowd. Does The Course Course help me come up with the best course idea?

Yes! You'll get help with choosing an idea right away in the very first module of the course. Using our proprietary 3 Es Diagram and Freemapping Method, you'll come up with a course idea that honors your strengths and skills, but also stands out, even in a crowded marketplace.

I have little to no sales or marketing skills or experience. I'm worried about putting my course out there and feeling "salesy." Will The Course Course help me with sales and marketing?

100%! This is that we specialize in. Even if you feel you have no sales and marketing skills, you'll get everything you need with our Sprint Sales Method to create a high-converting sales funnel for your course. Combine that with the magic of our digital tool, the Copy Converter (think: MadLibs for your marketing, but better!), and you'll be well on your way to having a successful course launch that gets your future students excited and ready to invest.

What if I have no tech skills? Can I really create and launch an online course?

Yes, you really can! 5+ years ago, creating and launching an online course was a technically complicated thing. Nowadays, it doesn't have to be. There are more easy-to-use tools and platforms available than ever before, and we help you choose which platforms and tools make the most for you. When you combine that with all of the systems, strategies, and support we give inside The Course Course, it's a match made in Heaven! Don't let tech stop you from making this happen; we'll guide you every step of the way.

Money-back Guarantee

If The Course Course truly does not help you, simply e-mail us your end-of-module homework from Phase 1 and 2 within 14 days from date of purchase, and we will issue you a full refund.

After those 14 days, you're stuck with us. (But I think you'll see that's a very good thing.) 😉

Whether you're already established or totally green...

Whether you've got a huge audience or no audience at all...

Whether you have 1,000 course ideas, or you're still struggling to come up with that one winning idea...

I can help you inside The Course Course.

Above all, I cut through the chaos to bring you clarity and save you precious time in the process.

After all, time in a non-renewable resource. Once it's gone, you can't get it back.

But The Course Course will shorten the learning curve and save you time.

Weeks or even months of time can be saved when you invest in this program.

That means getting your course out there faster, growing your business faster, and reaching more people faster.

If you've read this far...

You have two options:

Continue to spend more time and energy trying to figure it out on your own...

Or, finally have a proven system for creating and launching your profitable online course so you can finally stop swapping hours for dollars and increase your income and impact.

Imagine where you could be just one month from now.

You're ready to finally get your course idea out of your head and into the world.
You're ready to stop stalling and getting stuck in analysis paralysis.
You're ready to start taking action using a proven method that will help you go further faster.
You're ready to help way more people and make way more money.
You're ready for a way to get there with less stress, less overwhelm, more joy, and more profits!

You're ready for The Course Course.

Doors close soon.

Choose an option below to get started today:
6 monthly payments of

  • • The complete program, The Course Course ($14,000 value)

    • The
    Course Course Club, a students' only group ($2,000 value)

1-time payment of
  • •  The complete program, The Course Course ($14,000 value)

    •  The Course Course Club, a students' only group ($2,000 value)

    •  Camera Confidence Masterclass ($1,000 value)

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